Getting your message across by selling your story in the media for free was the topic for training run by Volunteer Porirua in partnership with Porirua City Council last week as part of program offered to not-for-profit organisations in the area. The half-day workshop was run for community groups who want to learn how to write, transmit and work with News Releases. It was a practical session that helped participants identify news angles, establish media databases, write and send news releases.
The photo shows a training session of the course attendees posing for a ‘photo shoot’ designed to make headlines in the media. With lots of practical sessions, and generating ideas, the course has been described as ‘a benefit to our various organisations’.
Here is some more feedback received from the course;
‘..It was great and she was a great presenter and very funny made for good listening and Learning. Thanks again’.
‘I attended the workshop in Porirua today facilitated by Allie Webber. It was awesome. I really did appreciate the opportunity to attend and learn strategies for dealing with the media’.
Facilitator: Allison Webber has worked in the New Zealand media for the past 35 years as a journalist, radio and television producer, public relations professional, teacher and trainer. She is a former Director of the Wellington Polytechnic School of Journalism, and was awarded a 1990 Commemorative Medal for services to the media. For the past 20 years Allison has worked as a media trainer and has had over 6000 people through her training seminars. Allison works from home in Paekakariki running her own media consultancy.