I have just returned from a ‘practical’ (that means actually doing it) media release writing workshop run by Volunteer Porirua and led by Allie Webber, a nationally known journalist, consultant, trainer. The result…10 people representing 10 community organisations writing 10 news stories that will hopefully see the light of day in greater Wellington regional media.
Everyone who attended was knowledgeable and able. They knew their groups intimately and were passionate about the services and values being offered. But how to find an angle that would make a news story work? Focus on a relevant moment which will attract both media editors and readers. That’s an interesting, definitive skill and it became one of the key skills to be learnt at the workshop.
Sounds simple; yet this important tool becomes the gateway to media power; the power to communicate with others and to be heard. Allie Webber is a trainer with a touch of genius. We all left that workshop recognising that if we were to use this tool well our access to the world would be that much greater – our services will have a higher profile, the community will talk about us, funders will take us seriously.
And all because we are able to find the right angle to get our stories into the media.